Methods and approaches make up the individual trees, but the overarching insights research can uncover tell you about your whole company "forest." In general, insights can include improved understanding of consumers, communities, and organizational culture. 

Read on for more information about the kinds of insights we can deliver and the questions we can answer.



  • How do different people in your company or supply chain define the terms of the principles, values, or goals you strive for?

    • Where are the inconsistencies and inequalities in your approaches and how can these be improved?

  • How could your measurement and evaluation practices be strengthened?

    • What are the reasons behind the numbers you’re getting in your quantitative approaches to measurement and evaluation?

    • What is required to ensure that successes are repeatable?

  • How are inequalities perpetuated through interactions?

    • What interactions are contributing to inequalities between different communities? (Large or small scale)

    • How can the inequalities be addressed?

 EXAMPLE: Surveys of participants in your programming indicate increased engagement up to a point, but then they drop off.   Qualitative research can help uncover why engagement drops after a certain point in the program.


  • How are the relationships of your company formed and maintained?

    • What could be improved?

    • What subtle messages are conveyed through office or virtual interaction styles?

  • How do your company’s leaders lead?

    • What styles of leadership would suit your employees most?

    • Is there a disconnect?

  • How is power exerted, framed, recognized, and distributed?

    • Who gets to ask questions?

    • Who gets to interrupt or hold the "floor" longest?​

  • How can qualitative research help you to move forward?

    • What questions aren’t you asking?

    • Who are you not asking?

 EXAMPLE: You notice that a certain group of people always seem to have all the ideas in meetings. Research into organizational   culture can help you understand how to make others feel comfortable sharing, too.


  • Who are your consumers?

  • How do they see themselves and your products? 

  • What values does the company want to put out and what messages do consumers actually receive?

 EXAMPLE: You marketed your product to middle-aged people, but notice that young people are using it. This type of   research can help you understand why, and how to make new products fit either group's needs. 


  • How are ethical standards and principles defined in your organization in practice? By whom?

    • How could the organization reach these decisions explicitly and equitably?

  • How does translation or interpretation operate in your organization? 

    • Does everyone get access to the same sets of information?

 EXAMPLE: You think that your interpreter conveys all of the information to non-English speakers. Research can show if some    genres of talk are not being conveyed, and what impacts that has on relationships.

And much more - let's chat about your specific context!